If you have started a new business in Singapore and are worried about how to market it, you have come to the right place. All businesses, new and old, require advertisements but for startups, the requirement is more of a need than a lavish expenditure.
With 82% of the Singaporean population using the internet, it is advisable to go for the digital marketing technique for advertisement of your startup. With the pressure of a new startup, your mind may be clouded with the dos and don’ts of advertisement, but do not worry because we have got you covered. Following are a few easy ways to dive into the world of digital marketing:
The first step is to create a website, and of course, optimize it. Using Search Engine Optimization, you can generate and increase client traffic on your website through organic search engine results. It is like an online version of your business, which the customers can reach any hour of the day, from anywhere in the world. You can also attend SEO Courses in Singapore to rank your website.
- Business Listings
This is another cost-effective method for a startup, where you can advertise your business details (name, address, type, etc.) on online business directories for the customers to view and contact you.
One thing about Classifieds is that they are free of cost, so all you need to do is add in your business details and post them online. There is also another form of advertisement that requires finance but that is when your business is up and running, and generating profits.
- Electronic Mailing
Another economical way of digital marketing is via email. You have to generate a list of all your subscribers and send them emails with persuasive content that will attract them towards the products and services that you have on offer.
- Social Media
Lastly, but most importantly, social media marketing has been on the rise nowadays. Create accounts on Facebook, Twitter, Snapchat, Instagram, Pinterest and other popular social media platforms, and unveil the true magic in engaging your clients via social media marketing.